What is gamification?

with No Comments

the gamificación, is the use and design of mechanical gaming environments that are not ludic.

In order also to motivate, generating concentration, loyalty and generate other positive values ​​of the game.


Gamification and marketing strategies


Accumulating points: determinative shares to a quantitative value is assigned, and they accumulate as they are made.

Getting awards: A different measures objectives are achieved, They will deliver prizes as a collection.

Gifts: Goods that the player or players are given, in case of multiplayer modes for free to achieving the objective.

Scaling levels: They are further defined, a number of levels that the user must go climbing up to the following classification.

challenges: They are also competitions, among users, the best gets the points or prize designated.

Missions or Challenges: Getting solve or overcome a challenge or objective raised, individually or equipment.

Marketing. gaming, gamificacion, marketing digital
The gamification in recent years is being widely used to introduce products on the market.


Benefits of Gamification

  • Help increase brand reputation.
  • In case of applying a very captivating strategy, help boost sales.
  • Fideliza with its playful structure to customers.
  • Genera engagement.
  • It makes customers stay with the brand.
  • The gamification allows, differentiate from other brands .
  • further, allows feedback information indicated anteriorly, by actividadrs ludicas.


Gamificación models

internal: It is used to improve productivity scope laborativo

internal: It is used to improve workplace productivity. further, It focuses on different parts; It can be oriented towards customers or to encourage initiatives of a company.


external: It is used to improve customer loyalty to the brand.

Social: Social gamification is a part of external and working interacting with customers innovatively, creative and fun.


So you want to know more?

I leave here also, a video so you can learn more about this strategy.

Leave a Reply